Seal of Assurance - Consumer Introduction

Spend with troop-related charities and products which display the Seal of Assurance™.

Know what you are doing!

When you make a purchase or a donation to show your support or patriotism, don't you want to know for certain that your purchase price is going to help the troops and their families?

You can! It's easy: Buy troop-related products, or donate to troop-related charities, that display the Support Our Troops Seal of Assurance. Merchants and Groups:

Here's how:

Support Our Troops^® administers the Seal of Assurance accreditation program to help remove doubt an increase giving to all troop-related charities.  When buying or donating in relation to troops or their families, look for the Seal of Assurance.

If it doesn't bear the Seal your money might not be going to the troops or their families.

The Seal of Assurance saves you a lot of time and investigation.  The Seal means that they are accredited and in the opinion of Support Our Troops^® an appropriate portion of your money is going to benefit the troops. Merchants and Groups: Why Use it?

The Seal is simple and may appear in any color. 

You can help!

Whenever you get a mailer or see and advertisement that does not bear the Seal of Assurance, write or call them and ask them why they don't.

Inform them that for the good of the troops and their families you must respectfully decline to purchase or donate until they do.

There is little reason not to use the Seal, since all that has to be done is to contact SOT^®, demonstrate organizational  validity and pay the nominal annual $1 fee.

This is a voluntary program, and so obviously do not penalize established well-known organizations which are legitimate when you know a reasonable portion of your interaction with them is going to benefit the troops.