Seal of Assurance - Consumer Introduction

Spend with troop-related charities and products which display the Seal of Assurance™.

Know what you are doing!

When you make a purchase or a donation to show your support or patriotism, don't you want to know for certain that your purchase price is going to help the troops and their families?

You can! It's easy: Buy troop-related products, or donate to troop-related charities, that display the Support Our Troops Seal of Assurance. Merchants and Groups:

Here's how:

Support Our Troops^® administers the Seal of Assurance accreditation program to help stop profiteers and parasites who would profit off the backs of our troops. Whenever buying or donating in relation to our troops or families, always look for the Seal of Assurance.

If it doesn't bear the Seal your money may not be going to the troops or their families.

The Seal of Assurance means that they are accredited and your money is going to benefit the troops, not some profiteer. Merchants and Groups: Why Use it?

There are three simple seals (which may appear in any color):

OEM Seal This version of the Seal is used to mark "OEM" products and services originated by Support Our Troops, Inc. itself.	Charity Seal Notice the "C" in the Seal. This version of the Seal is issued to nonprofits, charities and organizations who meet our standards for using their funds for the troops.	Licensed Seal Notice the "L" in the Seal.This version of the Seal is issued to product manufacturers who meet our standards and pay a Licensing Fee on their products, which fee is used for the troops.
Get the Seal of Assurance for your product or organization now!

You can help!

Whenever you get a mailer or see and advertisement that does not bear the Seal of Assurance, write or call them and ask them why they don't.
Inform them that for the good of the troops and their families you must respectfully decline to purchase or donate until they do.

There is little reason for them not to use the Seal, since to have it all they have to do is contact SOT^®, demonstrate their organization's validity and pay the nominal annual $1 fee.

Obviously during the transition period to this protective accreditation program, do not penalize established well-known organizations which are legitimate when you know the revenue is going to benefit the troops.