SOT announces Harley-Davidson's Bruce Rossmeyer

Support Our Troops, Inc., announces the newest member of its Heroes Board,  Harley-Davidson^® legend and Sturgis Hall of Fame member, Bruce Rossmeyer.

Daytona Beach, FL, January 31, 2006: Founded by civilian and retired Florida attorney Martin Boire, Support Our Troops, Inc^® (SOT^®) is a nationwide charity based in Daytona Beach, on a mission to bolster the families of our brothers and sisters who are out there daily, working to protect all of the rest of us. SOT is doing this through the sale of DMV-issued official Support Our Troops specialty license plates in each state, clothing, the sale of various merchandise (stickers, pins, flags, and ribbons etc.) both online and at retail venues across the United States and most recently, through the cool and less conventional sale of raffle tickets for the Support Our Troops Custom Harley-Chopper Raffle.

Funds from these activities will help keep the troops’ families intact while their parent(s) are engaged in protecting our families, whether it is a peacekeeping mission, a war, or a hurricane, flood, or other disaster. It is going to help pay for education, medical, home needs, emergency transportation, and the like -- the kinds of things that dad or mom could do if they were home. Since Support Our Troops is destined to quickly become a major and permanent national charity, it has established the Heroes Board, which is quickly growing to comprise many of a number America’s finest.

Bruce Rossmeyer – Daytona Harley-Davidson CEO, President

Bruce could easily be described as the "Big Man with the Huge Heart.” as quoted from the Sturgis hall of fame web site,

“The motorcycling industry knows Bruce as a phenomenal businessman who started his first Harley-Davidson® dealership in 1994, growing it into multiple dealerships with annual sales exceeding $140 million. What's even more important is what motorcyclists, kids and the citizens of Florida think about Bruce, who, in spite of the overwhelming task of operating a huge business, always makes time to help kids and families in need.”

Support Our Troops chairman, Martin C. Boire, in January presented Bruce the opportunity to join with the Honorable Sonny Montgomery, author of the Montgomery G.I. Bill, as one of the first members giving service on the Heroes Board. Bruce readily accepted, and following up by agreeing to help build the first Support Our Troops Custom Harley Chopper.

Martin Boire Chairman, Founder of Support Our Troops, Inc.

Destination Daytona is Rossmeyer’s 150 acre complex is home of the world’s largest Harley-Davidson^® dealership, J&P Cycles, a 100 room condo hotel, Saints & Sinners Pub, two night clubs, and several unique shops and restaurants. “We are excited at this partnership says SOT Chairman Martin C. Boire, “not only do we have the honor of having Bruce on our advisory board, we also get to be a part of something new in Daytona in a big way.

Bruce has extended the opportunity to show his support also by becoming a licensee of the SOT apparel line through Biker Design Company. Now visitors to Destination Daytona and any of Bruce’s 13 Harley-Davidson locations can purchase official Support Our Troops^® apparel and accessories at any of his locations and know that a portion of their purchase is going to bolster the troops and their families.”

Every successful great project has mentors who provide invaluable guidance, have charted similar courses before. These mentors are the people who are able to make good things happen quickly. These keystone individuals are those who provide wise advice, build bridges, locate funding, make connections and open doors to make great things happen for good causes.

The Heroes Board comprises just such magnanimous individuals. Since Bruce Rossmeyer is involved in a number of community and charitable organizations his input will be valuable to the future success of SOT as it relates to both families and the biker community.  He serves on the boards of directors of the Boggy Creek Gang Camp and the Boys and Girls Clubs of Broward County and he is also involved with the Fort Lauderdale Toys in the Sun Run, an annual event benefiting the Joe DiMaggio Children's Hospital.

Martin Boire summarizes Support Our Troops, Inc. as follows: “We are focused on families, on kids, on spouses, on their futures. We are positive, forthright, energetic, and deliberate in our belief that an enemy may compel a soldier to leave his family, but they will not steal his family’s future.” He continues, “if I were in the military defending everyone’s freedom it would be nice to know that if something were to happen to me my friends and neighbors would be able to ban together and step in and help my family. I am honored to announce the newest addition to the Heroes Board because Bruce Rossmeyer holds this same vision for America’s troops and their families.”