"This is true blue patriotism at its finest," said Support Our Troops® Chairman Martin C. Boire. "It is real, tangible support right where it was needed. Action, not words. The troops and their families put in long hours of hardship and risk protecting our country, and this is a perfect example of what it means to support them in return."
What does this mean to the troops?
Ft. Hood, Texas - Dear Goodyear, I would like to personally thank you for selecting me for being one of the participants for receiving a free set of your tires, Eagle GT 245/45ZR17's. Sir, make no mistake about it that I was truly honored to have received the tires as they came in a time in need for our family's only means of transportation. As of today, me and my family are up and running due to the generous donation from Goodyear. Once again many thanks for supporting my family in a time of need, god bless you and your businesses for all that this program have done for Soldiers and their families. Respectfully, ~~ PFC Terre
Army Strong Community Center, Oregon - Veterans returning home in these difficult economic times often must delay regular vehicle maintenance, including safety items such as tires due to unemployment, underemployment, and GI Bill cuts leaving those "Student Veterans" in a catch 22. The Goodyear Support Our Troops program not only provided a safer vehicle, but made it possible to meet the transportation needs for Student Veterans and drilling reservists during a time of financial need. Practical tangible assistance of such an important nature is key to the overall success of today's Military Members as they transition in and out of their dual roles of warrior and citizen. Very Respectfully, ~~ Barbara, Support Coordinator
How did this happen?
Now in its third consecutive year, Goodyear's campaign benefiting Support Our Troops has spread the message across America of our duty to step up for those who step up to protect all of us. In 2011, the Goodyear program contributed $285,000 in cash and product, benefiting U.S. service men and women directly and through Support Our Troops®. Contributions were raised via a combination of direct donations, proceeds from an online charity auction and direct product and discounts provided by Goodyear. This includes the reently-completed 50 free sets of Goodyear tires that were designated to be donated to the troops whose cars need it the most. SupportOurTroops.Org was in charge of the distribution, and worked with the various military emergency relief agencies who identified the troops who needed them and facilitated the delivery and installation. All Together Now!
Why did Goodyear do this?
The Goodyear Tire & Rubber Company has a longstanding history with the U.S. Armed Forces, with over 100 years of commitment to building innovative and reliable equipment to support and protect our troops. To this day, Goodyear's commitment extends beyond products and charitable donations; priding itself on hosting events at U.S. military bases throughout the year, bringing service men and women and their families a chance to interact with drivers and take rides on the Goodyear Blimp.
What's happening this year?
The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR's three major national series and NHRA Racing's Top Fuel and Funny Car classes, is honoring and supporting U.S. Armed Forces with the launch of the "Goodyear Gives Back" campaign, a fund-raising effort designed to generate support for the U.S. Armed Forces and their families who make sacrifices to protect Americans' freedom.
Goodyear is donating up to $250,000* ($1 for select Goodyear tires sold between July 1 and August 31) to Support Our Troops, and customized the look of all related racing tires over the July 4th holiday race weekend with a symbolic yellow ribbon design reading "Support Our Troops" on the sidewalls to bring awareness to this special program. Goodyear also organized a care package event at Daytona International Speedway with local volunteers assembling 5,000 to benefit troops stationed in Afghanistan.
"The sacrifices that soldiers and their families make for us every day deserve recognition. We hope that through the symbolic gesture of changing our tires, coupled with a grassroots fund-raising campaign, we can help make a difference in the lives of the troops and their families," said Kris Kienzl, Goodyear NASCAR marketing manager. "We are proud and honored to be once again focusing our charitable program on the troops - the Goodyear Gives Back program will once again benefit Support Our Troops in 2012 and we hope everyone will join in."
Fans can participate in the program by visiting www.Goodyear.com/GivesBack, where they can bid on authentic race-used Goodyear NASCAR and NHRA tires autographed by drivers, make direct donations, purchase limited edition Goodyear Gives Back merchandise – all to benefit the Support Our Troops organization.
Who is Support Our Troops®?
We are you -- the individual Americans who want to do good things for their troops. We are a 501(c)(3) public purpose charity. Without you we are an empty vessel. With you we are full of good works and good will for the troops. We serve the complete military unit: the soldier, the spouse, the children. Support OurTroops.Org is the charity through which we Americans strengthen the morale and well-being of our brave active duty troops and their families. Our programs provide millions of dollars' worth of care goods and services including family assistance, kids camp assistance, positive public support and more at hundreds of locations around the globe. They Support Us - Let's Support Them!®
Goodyear is one of the world's largest tire companies. It employs approximately 73,000 people and manufactures its products in 54 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear or its products, go to www.goodyear.com.
SupportOurTroops.Org -- providing morale and well-being
to the troops and their families worldwide.
* For every select Goodyear tire sold at participating U.S. Retailers between July 1 and August 31, 2012 and reported through Point of Sale data to Goodyear, Goodyear will donate $1, up to a maximum of $250,000 to Support Our Troops®. Support Our Troops is a 501(c)(3) organization located at P.O. Box 70, Daytona Beach, FL 32115, phone (386) 767-8882, that provides assistance to active duty troops and their families. See participating retailer for complete details.