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Thursday, 01 July 2010 15:55

Goodyear Runs Support Our Troops® Tires on July 4th Weekend Nascar Races

Written by SOT Staff
July 1, 2010 – Support Our Troops® announces a major statement of support for America’s troops starting this July 4th: all the race cars at Daytona will run on custom branded “Support Our Troops” Goodyear race tires for the July 4th holiday weekend.
For the first time in history, The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, has rebranded all Goodyear Racing Eagle tire sidewalls with a patriotic red, white and blue “Support Our Troops” color scheme.

It is a very loud and very strong ‘thank-you’ to the men and women of the United States Armed Forces who do so much for each of us.

“What the troops do for us each day, under impossible demands, is an awesome miracle”, points out Martin C. Boire, Executive Director of Support Our Troops. In fact, the red in the flag stands for them because they’re giving their all to America, not asking what she’ll give them. So isn’t it time to show them how much we all care? And I want to thank Goodyear and NASCAR for stepping up for the troops in a major way to help everyone do just that.”

The Goodyear Support Our Troops Program


A very loud and very strong thank-you to the men and women of the United States Armed Forces!
The tires will run on the NASCAR Sprint Cup and Nationwide Series races on the 2nd and 3rd. They launch the Goodyear Support Our Troops Program that then runs through November. You can get in on the action at First, Goodyear will auction off online the special edition driver-autographed Support Our Troops tires used in the July 3rd Coke Zero 400, at

That is everyone’s first chance to step up for the troops the way they have stepped up for all of us.

Second, Goodyear is jump-starting this fundraising drive with a $20,000 donation to Support Our Troops, Inc.

This is a challenge for other great American companies who have what it takes to match that corporate gift to Support Our Troops, Inc.

Third, through November the Goodyear Support Our Troops Program will operate through and Goodyear Tire dealerships across America to provide everyone a variety of ways to show their support for the troops and participate in a series of fund-raising initiatives to benefit members of the U.S. Armed Forces and their families.

Special Edition Goodyear Support Our Troops Tires sit in the garage area at Daytona International Speedway prior to the Independence Day Holiday weekend NASCAR races.
100% of funds raised go to Support Our Troops®, the nonprofit nationwide organization which bolsters the morale and well-being of America’s troops and their families. Funds raised through the Goodyear effort will benefit highly effective programs which deliver over $8 million per year in care packs and requested items to the front lines, positive support at home, military kids’ camp assistance and more.

Martin C. Boire, Executive Director of Support Our Troops, says, “I want to thank Goodyear and NASCAR for stepping up for the troops in a major way.”

“For well over 100 years Goodyear has been supplying and supporting the U.S. military and for more than 56 years has been a part of NASCAR’s great history … now, we’re making a historic change to honor them both,” said Kris Kienzl, Goodyear’s NASCAR marketing manager. “We are showing our support for the men and women who protect us and our families with a special message on the premier spot on our race tires and waving the green flag on our fundraising campaign… the first lap of which will be the autographed tire auction.”

“Do you want to do something simple and fun to help the troops?” asks Boire. “It’s easy, because Goodyear and NASCAR have stepped up to help us do just that in really fun and wide-spread way. Just go to, click on the Support Our Troops icon and get in on the action. And keep checking back because new things are being added every day.”

“Let’s all get together and make the troops as proud of us as we are of them!”

The Autographed Support Our Troops Auction.

The Goodyear Support Our Troops Charity Auction begins online at when the green flag drops on July 3rd and runs through 11:59 p.m. Saturday, July 17th. It offers fans the opportunity to own a piece of history - - official race-used Support Our Troops race tires and other race items individually autographed by top NASCAR Sprint Cup Series drivers including Ryan Newman, Jeff Gordon, Jimmie Johnson, Carl Edwards, Kyle Busch, Dale Earnhardt Jr. and others. All proceeds from the auction, including the Goodyear tires and several items donated by other NASCAR partners, will go directly to Support Our Troops.

“We are very proud to have an iconic American company like Goodyear support us in our efforts to positively impact the lives of our country’s service men and women and their families,” said Martin C. Boire, Executive Director of Support Our Troops®. “We are happy that NASCAR fans - some of the most patriotic and dedicated fans in the world – will have another great way to show their support through this program. Let’s do the troops proud.”

Each autographed race-used Goodyear Support Our Troops tire will come with a certificate of authenticity that includes the driver’s name and car number, the race in which the tire was used, the driver’s finish in the race and the tire’s RFID number. A minimum sale price has been set for each tire depending upon expected interest levels and ranges from $100 to $200; minimum sale prices will be displayed in each individual listing.


The #24 Hendrick Motorsports Chevrolet of Jeff Gordon is rolled towards inspection on limited edition Goodyear Support Our Troops tires at Daytona International Speedway
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2-rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (FL), NASCAR has offices in New York, Los Angeles, Charlotte (NC), Concord (NC), Conover (NC), Bentonville (AR), Mexico City, and Toronto.

About Support Our Troops®

Martin Boire with Ryan Newman
SupportOurTroops.Org provides simple constructive ways for citizens and community minded businesses to show their patriotism and appreciation for those who sacrifice so much to protect our country, our homes, our families, and our American way of life.
Support Our Troops® is a registered trademark licensed through SupportOurTroops.Org. The official SupportOurTroops.Org website is a nationwide platform for individuals, organizations, businesses and non-profits to bolster America’s troops and their families in a multitude of ways. It is a moral covenant with those who serve to protect us and our families. SupportOurTroops.Org is a resource that was not available to previous generations of troops, which now stands as a permanent living testament to the affection, gratitude and loyalty good Americans hold for those who do so much for all of us every day.

About Goodyear

Goodyear has a longstanding history with the U.S. Armed Forces, with over 100 years of commitment to building innovative and reliable equipment to support and protect our troops. To this day, Goodyear continues to develop and test new possible fitments for U.S. military vehicles.

Goodyear’s commitment extends beyond products and charitable donations; Goodyear prides itself on hosting events at U.S. military bases throughout the year, bringing NASCAR drivers and the Goodyear Blimp. These events allow the military servicemen and women and their families a chance to interact with the drivers and take rides on the Goodyear Blimp.

Goodyear is one of the world’s largest tire companies. It employs approximately 69,000 people and manufactures its products in more than 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear, go to

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