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Seal of Assurance Program

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Seal of AssuranceSupport Our Troops® is the accrediting agency of the Seal of Assuranceâ„¢ program which authorizes use of the seal by troop-related groups and on troop-related products, thereby helping ensure that the generosity of people who support America’s troops is not abused and facilitating more charitable giving to the troops.

The Seal of Assuranceâ„¢ program enables you to know at a glance that your donation or purchase is safe and meaningful.

The Seal of Assuranceâ„¢ program is designed to increase giving to all troop-related charities by removing doubt and uncertainty.  This program puts a mark on goods and advertisements to inform people that Support Our Troops® has reviewed the company or charity behind them and that in the opinion of Support Our Troops® an appropriate amount of the funds are going to the troops and/or their families.

Spend with troop-related charities and products that display the Seal of Assuranceâ„¢.

Know what you are doing!

When you make a purchase or a donation to show your support or patriotism, don't you want to know for certain that your purchase price is going to help the troops and their families?

You can! It's easy: Buy troop-related products, or donate to troop-related charities, that display the Support Our Troops® Seal of Assuranceâ„¢. 

Here's how:

Support Our Troops® administers the Seal of Assurance accreditation program to help remove doubt and increase giving to all troop-related charities.  When buying or donating in relation to troops or their families, look for the Seal of Assurance.

If it doesn't bear the Seal your money might not be going to the troops or their families.

The Seal of Assurance saves you a lot of time and investigation.  The Seal means that they are accredited and in the opinion of Support Our Troops® an appropriate portion of your money is going to benefit the troops or their families. 

The Seal is simple and may appear in any color.

Support Our  Troops®  Seal of Assuranceâ„¢
Seal of Assurance

When used on websites, the Seal appears as an active-link icon  which when clicked opens a small window in which Support Our Troops® confirms that the organization or merchant is an active accredited participant in the program. The Seal never properly appears as a static image on a website.

You can help!

  • Whenever you get a mailer or see and advertisement that does not bear the Seal of Assurance, write or call them and ask them why they don't.
  • Inform them that for the good of the troops and their families you must respectfully decline to purchase or donate until they do.
  • There is little reason not to use the Seal, since all that has to be done is to contact SOT®, demonstrate organizational  validity and pay the nominal annual $12  fee.
  • This is a voluntary program, and so obviously do not penalize established well-known organizations which are legitimate when you know a reasonable portion of your interaction with them is going to benefit the troops.

Apply for the Seal if you are a group, charity, or product seller.